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Charm and Luck is a true Y2K fashion brand, originally launched in the early 2000s and worn by iconic trendsetters like Paris Hilton and Lindsay Lohan. After a 15-year hiatus, Charm and Luck is back, staying true to its roots while embracing a renewed vision. Known for its bold, glamorous designs where the accessory makes the outfit, Charm and Luck brings sparkle to those who love to make a statement.
Designed in Stockholm and headquartered in Los Angeles, Charm and Luck blends LA's iconic glamour and sparkle with Stockholm’s chic, Scandi-cool lifestyle. It’s a mix of standout, statement-making fashion and effortless casual style.
Founded by Jenny Syquia Skarne, Charm and Luck draws on her extensive background in fashion. Jenny has worked at Vogue, collaborated with top designers, and created collections for major retailers around the world. Her creations have been sold around the globe in prestigious stores such as Nordstrom, Henri Bendel, Harvey Nichols and Takashimaya. She has designed private label accessories for hundreds of stores across America. Jenny was recognized for her talent at the Neiman Marcus-sponsored Dallas Fashion Awards.
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